Service
Understand the culture
before it costs you
Business culture differences kill more deals than pricing or product. I prepare you, your team and organisation for the real dynamics of doing business in Poland or the Nordic markets.
Workshop
Lecture & Webinar
B2B culture
Areas I cover as part of my culture advisory, tailored to your specific market and situation.
Negotiation style & decision-making
How are decisions made? Who has authority? How do you negotiate without damaging the relationship? The differences between Nordic and Polish business culture here can be significant.
Communication style
Direct or indirect? Formal or informal? Written or verbal? What is said and what is meant are not always the same, understanding the local communication style is essential.
Trust & contract culture
How binding is a handshake? How detailed should contracts be? What is the norm when things go wrong? Understanding the local approach to trust and agreements protects your business.
Hierarchy & relationship building
How important is hierarchy in the market you are entering? How do you build trust and relationships, and how long does it take? Getting this wrong costs time and deals.
Meeting culture
How are meetings structured? What is expected before, during and after? What does punctuality mean in practice? Small differences here can have a big impact on how you are perceived.
Building long-term partnerships
What does a long-term business relationship look like in this market? How do you maintain and develop it over time, and what should you avoid doing?
B2C culture & consumer behaviour
Consumer insights I help you understand before you enter a new market.
Buying patterns & consumer behaviour
What drives purchase decisions in this market, price, quality, brand or trust? How do consumers research before buying, and what influences them most?
Payment preferences
What payment methods are expected? In Poland, BLIK dominates. In the Nordics, MobilePay and card payments are standard. Offering the wrong options and in a wrong way costs you conversions.
Seasonal variations
When do consumers buy, and when do they not? Which seasons, holidays and events drive sales in this market? Planning around local patterns gives you a real advantage.
Online shopping habits
How developed is e-commerce in this market? Which platforms dominate? What do consumers expect from an online shopping experience, and what makes them abandon their cart?
Return behaviour
How often do consumers return products, and under what circumstances? What are the expectations around return policies, and how does this affect your logistics and margins?
Marketing channels & approach
Which channels reach your target audience in this market? What tone, style and messaging works, and what does not? Local nuance here makes the difference between ignored and engaged.
How we work together
Available in four formats, choose what works best for you.
Pricing
Simple and transparent — no hidden fees
Consulting — per started 30 minutes
Online or in-person. Invoiced. 50% upfront.
From €49 ex. VAT
Written report
Price agreed before work begins. 50% upfront.
Quote
Workshop
Price agreed before work begins. 50% upfront.
Quote
Lecture & Webinar
Price agreed before work begins. 50% upfront.
Quote
Community member discount
10% discount on all services including consulting
−10%
Related services
Other services that may be relevant for your company.
Market Entry
Ready to enter a new market? I help you navigate the setup, strategy and risks before you commit.
Business Partnerships
Find the right distributors, agents or resellers in Poland and/or the Nordics.
Lead Generation
Looking for leads in your new market? Manually verified leads delivered monthly.
Not sure if this is right for you?
Book a free consultation and we’ll figure it out together.